J Group initially hired lilo studio to design custom invitations for a brand launch event it was producing, then returned to have us redesign its own logo and create all new marketing materials for the company. The J Group logo- a playful cluster of interchangeable “J”s arranged to form a flower- evokes the imaginative floral arrangements and fanciful centerpieces that are among the hallmarks of J Group events. lilo studio designed all elements of the J Group brand, including its stationery system, portfolio packaging, press kits and website (www.jgroupevents.com). In addition, we continue to develop custom invitations and event-specific graphics for many of their weddings and parties.